Client appreciation events have always been an excellent way to show gratitude to your existing client base, create a loyal community around your practice, and increase referral business. In working with advisors, we've seen a variety of successful events—from a Valentine’s gala for singles, to summer barbeques and carnival rides, to annual family photos with Santa Claus. When done well, an appreciation event not only shows your existing client base a great time, but it also gives them something to look forward to and makes them proud to invite friends.